![]() Digital is where their audience already is. For Böhmermann and Schulz, both in tune with a young and mobile-savvy audience, the move makes more than just financial sense: Their radio show is suddenly a podcast, no longer bound by the schedules of the broadcaster.Īlthough their show had always been downloadable as a podcast following radio broadcast, the Spotify partnership arguably streamlines the process by releasing it immediately in that format. ![]() A month ago, they quit - and announced they were moving on to Spotify. Similarly, it has added podcasts to its apps and is producing content on this end, too: Here in Germany, it recently announced that it would become the new home for a podcast by comedian Jan Böhmermann (infamous for his recent spat with Turkish president Recep Erdoğan) and musician Olli Schulz.įor years, the two had hosted a radio show on RadioEins, a station of Germany’s public broadcasters, and gained somewhat of a cult following in the capital. Spotify, the Swedish streaming giant, is turning from a music into a media company.Īs The Next Web reported two days ago, it is making forays into video content by producing their own original content. Having recently launched a podcast myself, I tend to agree - but let’s focus on the second development before I get into that. On the other hand, as many advocates of the status quo have pointed out, it is exactly that kind of logic which is ruining the web, and which has clogged with privacy-invading trackers, questionable ad practices - and led to the ongoing arms race to block those very ads and trackers.Īuthors like Marco Arment and Federico Viticci have argued that podcasting has thrived precisely because of the way it is - democratic and decentralized, allowing anyone to create a podcast and be included in the podcast directories (=iTunes). Knowing how large their audience is and who comprises it allows them to market their recordings more effectively and target ads more sensibly. And for podcasters, it’s a reasonable wish to have better insight, as aim to monetize their work. The problems, they say, could even open up an opportunity for a competitor.įor a medium as young and dynamic as podcasting, it’s reasonable to assume that the infrastructure will change over time. And that for podcasters to make money, they need more information about their listeners, and Apple is in a unique position to provide it. ![]() That sharing on social media is cumbersome. The podcasters say that they are relegated to wooing a single Apple employee for the best promotion. Interviews with over two dozen podcasters and people inside Apple reveal a variety of complaints. On behalf of some podcasters, it makes the case for Apple - which provides the dominant podcast catalogue - to double down on the format: The first has been a small debate about the future of podcasting, caused by this New York Times article. In tech, things have a way of happening simultaneously. #Podcasting #Marco Arment #Federico Viticci #Jan Böhmermann #Olli Schulz #Spotify
0 Comments
Leave a Reply. |